What you see or hear is not what you get in modern world as Truth!

About three years ago I read a detailed novel how the new breed of perception management companies in USA , make many simple respectable persons useful idiots in a sophisticated manner, to serve a public cause , swinging public opinion , inn favour of a targeted individual to be elected in a democracy.

Media, journalists, all get involved knowingly , unknowingly.

Quite a large number actually work voluntarily believing in the cause.

The ground preparation starts innocuously one to one and half years early.

Standard pattern is no company by name is identifiable. Suddenly so!e dynamics young corporate or business persons enter and form a group and attract like minded persons.

Very careful personality surveys are done and good respectable persons in each field and sector identified.

Apparently independently a number of groups become actively promoting the idea ands offer opinions in !media, schools, colleges well distributed.

When suddenly Kanchan Gupta started Niti Central and active digital media started in a big way ...patterns well known.

Kejriwal too followed the same principles. But you need also a good man to anchor your surreptiously campaign. Kejriwal did not fit the bill. So he roped in Anna Hazare. Once launched, he carefully built own image and parted company to a time table. While in Ramlila grounds at height of campaign, I did predict Kejriwal will break out to form political party, though all were vociferously denying.

While Modi had strong foundation and personality,  which is of course core strength for success in such effort, same methods did not yield results for Rahul Gandhi or Kejriwal, for obvious reasons. The latter lacked merit and credibility .

But the heavy financial strength of Congress did monopolize electronic media in English , but failed with regional ones.

DNA Mumbai is an exception as well Zee news which did not get under Congress influence.

But it was great fun for me to watch how effective these perception management companies can be.

By the by one cardinal rule is they never leave any audit trail, no address like company premises, but very highly placed next one will get access to some unlisted number and in a confidential secret manner deals are stuck.

I do not want to judge right or wrong. But it is a reality in modern world.

What you see or hear is not what you get now.

And we cannot help it!

Hare Krishna! 

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